News Article


FlexSteel Receives Five Awards at the 2013 Business Marketing Association (BMA) Lantern Awards Banquet

HOUSTON, TX, December 4, 2013 - FlexSteel Pipeline Technologies (FlexSteel) was honored with five awards at the 2013 Business Marketing Association (BMA) Houston Chapter Lantern Awards of Texas Banquet, held on November 21, 2013. The awards program is focused on recognizing top-quality creative and strategic business-to-business communications from companies in Houston.

FlexSteel Awards Included:

  • Lantern Award & Award of Excellence: Digital Advertising, Banner Ads

  • Lantern Award & Award of Excellence: Print Advertising, Full Page

  • Award of Excellence: Integrated Marketing Communications Program (New Product Launch)

Each award recognized key components of FlexSteel’s Next Generation Line Pipe campaign, which initially launched in March 2012. Combining elements of print, digital, and direct marketing, the campaign was designed to create brand awareness for FlexSteel’s unique product benefits. Each advertisement utilizes bold imagery and compelling copy to echo the strength, value and ingenuity of FlexSteel’s products. To date, FlexSteel has received more than 10 awards from the AMA, AAF, BMA, and others for the campaign.

"FlexSteel is truly honored by the continued recognition that our Next Generation Line Pipe campaign has received both in the marketing community, and throughout the oil & gas industry,” said Brian Anderson, Vice President of Strategy and Marketing. “I am proud to see the tangible results from the hard work of our dedicated team. Receiving an Award of Excellence for the Integrated Marketing Communications Program was also a great achievement, as the entry was for a major product launch and milestone for our company which occurred earlier in the year.”

BMA Lantern Award entries are judged by business-to-business marketing professionals, who evaluate the execution and effectiveness of applied AIDA principles – awareness, interest, desire, and action – among target business audiences.

About FlexSteel Pipeline Technologies, Inc. FlexSteel is the pipeline solution primarily used in the Oil & Gas industry that couples the durability of steel with the installation, performance and cost benefits of spoolable pipe products. Highly corrosion resistant and more durable than other flexible pipe, FlexSteel combines the best features of all currently available pipe options to deliver superior life-cycle performance and value. For more information about FlexSteel, please visit

About Lantern Awards of Texas Established by BMA Houston, the Lantern Awards of Texas has recognized top-quality creative and strategic business-to-business communications for more than two decades. For more information about the 2013 BMA Lantern Awards, please click here.

About BMA Business Marketing Association An organization dedicated to serving the needs of business-to-business communicators worldwide and helping them and succeed throughout their business-to-business careers. The Houston Chapter is one of 25 chapters of BMA National with a combined membership of 3,000 professionals. For more information about BMA Houston Chapter, please visit